Product development capabilities : exploring mediating and moderating links between international product adaptation and industrial manufacturers' business performance
Year of publication: |
2020
|
---|---|
Authors: | Bauer, Katharina ; Krinner, Stephanie ; Helm, Roland ; Raabe, Katharina |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 7, p. 2050084-1-2050084-37
|
Subject: | International marketing mix strategy | marketing capabilities | product development capability | international product adaptation | business performance | industrial goods marketing | sales integration | information processing | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Industrie | Manufacturing industries | Innovation | Produktentwicklung | New product development | Multinationales Unternehmen | Transnational corporation | Produktmanagement | Product management | Ressourcenorientierter Ansatz | Resource-based view |
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