Product development for distant target groups : an experimental study for the silver market
Malte Marwede ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Marwede, Malte |
| Other Persons: | Herstatt, Cornelius (degree supervisor, preface) ; Koller, Hans (degree supervisor) |
| Institutions: | Technische Universität Hamburg-Harburg (degree granting) ; Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Produktentwicklung | New product development | Zielgruppe | Target group | Ältere Menschen | Elderly people | Unternehmen | Alter | Soziale Distanz | Innovationsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 244 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English ; German |
| Thesis: | Dissertation, Technische Universität Hamburg-Harburg, 2017 |
| ISBN: | 3-658-18324-1 ; 978-3-658-18324-0 ; 978-3-658-18325-7 |
| Other identifiers: | 10.1007/978-3-658-18325-7 [DOI] |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011653621