Profiting from innovations : the role of new game strategies in the case of Lipitor of the US pharmaceutical industry
Year of publication: |
2010
|
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Authors: | Kang, Jina ; Afuah, Allan |
Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 40.2010, 2, p. 124-137
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Produktentwicklung | New product development | Produktmanagement | Product management | Wettbewerbsstrategie | Competitive strategy | USA | United States |
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