Promoting tourism business through digital marketing in the new normal era : a sustainable approach
Year of publication: |
2024
|
---|---|
Authors: | Deb, Santus Kumar ; Nafi, Shohel Md. ; Valeri, Marco |
Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 27.2024, 3, p. 775-799
|
Subject: | Digital marketing strategies | Digital renovation | Mobile technologies | Social media adoption | Structural equation modeling (SEM) | Tourism business performance | Online-Marketing | Internet marketing | Social Web | Social web | Tourismuswirtschaft | Tourism industry | Marketingmanagement | Marketing management | Digitalisierung | Digitization | Strukturgleichungsmodell | Structural equation model | Tourismusmarketing | Tourism marketing | Tourismus | Tourism |
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