Promotional strategies and new service opportunities in emerging economies

Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton, UK)

"This book discusses, analyzes, evaluates and addresses various topics related to promotion of services in emerging markets. The book explores various ingredients of services as brands, tools, trends, innovations, process, methods and combinations of these, that may be used for promoting and marketing services"--

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Year of publication:	[2017]
Other Persons:	Nadda, Vipin (ed.) ; Dadwal, Sumesh Singh (ed.) ; Rahimi, Roya (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Dienstleistungssektor \| Service industry \| Dienstleistungsinnovation \| Service innovation \| Entwicklung \| Economic development \| Entwicklungsländer \| Developing countries
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxix, 417 Seiten Illustrationen 27 cm
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 14 Beiträge Includes bibliographical references and index
ISBN:	978-1-5225-2206-5 ; 1-5225-2206-9 ; 978-1-5225-2207-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011619050