Ratings, reviews, and the marketing of new products
Year of publication: |
2021
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Authors: | Fainmesser, Italy P. ; Lauga, Dominique Olié ; Ofek, Elie |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 11, p. 7023-7045
|
Subject: | online reviews | product ratings | social networks | word of mouth | advertising | quality | pricing | user-generated content | Virales Marketing | Viral marketing | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Produktentwicklung | New product development | Werbung | Advertising | Produktqualität | Product quality |
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