Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Year of publication: |
2017
|
---|---|
Authors: | Elsäßer, Marc ; Wirtz, Bernd W. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 1, p. 139-153
|
Subject: | Structural equation modeling | Success factors | Industrial branding | Brand equity | Brand loyalty | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Emotion | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour | Markentreue | Lieferantenmanagement | Supplier relationship management |
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