Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Year of publication: |
2021
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Authors: | Kornish, Laura J. ; Jones, Sharaya M. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 6, p. 1106-1122
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Subject: | innovation | idea generation | idea selection | creativity | new product development | crowdsourcing | fuzzy front end | Innovationsmanagement | Innovation management | Kreativität | Creativity | Produktentwicklung | New product development | Fuzzy-Set-Theorie | Fuzzy sets | Innovation | Crowdsourcing |
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