Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
Year of publication: |
2004
|
---|---|
Authors: | Fitzsimons, Gavan J. ; Lehmann, Donald R. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 23.2004, 1, p. 82-94
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | recommendations | intelligent agents | decision support systems | internet marketing |
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