Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought
Lisa Dühring ; with a preface by Prof. Dr. Ansgar Zerfass
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Dühring, Lisa |
| Other Persons: | Zerfaß, Ansgar (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Marketing | Öffentlichkeitsarbeit | Public relations | Philosophie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 336 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Universität Leipzig, 2016 |
| Notes: | 201705 |
| ISBN: | 3-658-18033-1 ; 978-3-658-18033-1 ; 978-3-658-18034-8 |
| Other identifiers: | 10.1007/978-3-658-18034-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011640104