Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Year of publication: |
2024
|
---|---|
Authors: | Al-Gamrh, Bakr ; Rasul, Tareq Faizur |
Published in: |
International review of financial analysis. - Amsterdam [u.a.] : Elsevier Science, ISSN 1057-5219, ZDB-ID 2029229-6. - Vol. 92.2024, Art.-No. 103087, p. 1-9
|
Subject: | Advertising efficiency | Economic change | Recessions | Stock price | Börsenkurs | Share price | Werbung | Advertising | Theorie | Theory | Effizienzmarkthypothese | Efficient market hypothesis | Volatilität | Volatility | Konjunktur | Business cycle | Werbewirkung | Advertising effects | Schätzung | Estimation |
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