Relational benefits as predictors of relationship quality outcomes in online retailing
Year of publication: |
2022
|
---|---|
Authors: | Maduku, Daniel K. ; Mathaba, Ryan L. |
Published in: |
Journal of electronic commerce in organizations : JECO. - Hershey, Pa. : IGI Global, ISSN 1539-2929, ZDB-ID 2115949-X. - Vol. 20.2022, 1, p. 1-34
|
Subject: | Confidence Benefits | Online Retailing | Relational Benefits | Repurchase Intention | Special Treatment Benefits | Willingness to Pay More | Word-of-Mouth | Online-Handel | Online retailing | Zahlungsbereitschaftsanalyse | Willingness to pay | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Electronic Commerce | E-commerce |
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