Retail Channel Structure Impact on Strategic Engineering Product Design
Year of publication: |
2011
|
---|---|
Authors: | Williams, Nathan ; Kannan, P. K. ; Azarm, Shapour |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 57.2011, 5, p. 897-914
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | new product design | engineering design | research and development | retail channels | marketing | game theory | genetic algorithms | latent class models | structural models |
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