Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Year of publication: |
2023
|
---|---|
Authors: | Bruckberger, Gianna ; Fuchs, Christoph ; Schreier, Martin ; Van Osselaer, Stijn M. J. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 4, p. 594-604
|
Subject: | Customer experience | Customer meaning | Groundedness | Rootedness | Store atmosphere | Store design | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Ladengestaltung | Dienstleistungsqualität | Service quality |
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