Reverse innovation : a conceptual framework
Year of publication: |
2020
|
---|---|
Authors: | Malodia, Suresh ; Gupta, Shaphali ; Jaiswal, Anand Kumar |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 5, p. 1009-1029
|
Subject: | Emerging markets | Global strategy | Innovations | Reverse innovation | Schwellenländer | Emerging economies | Innovation | Produktentwicklung | New product development | Multinationales Unternehmen | Transnational corporation | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management |
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