Review of Brand Loyalty Literature: 2001 – 2015
Year of publication: |
2016-07-04
|
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Authors: | Cengiz, Hakan ; Akdemir-Cengiz, Hülya |
Publisher: |
Techmind Research Society |
Subject: | Brand loyalty | behavioral loyalty | attitudinal loyalty | multi-domain approach | literature review |
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Arzaqi, Zam, (2023)
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The influence of overall satisfaction and trust on customer loyalty
TRIF, Simona-Mihaela, (2013)
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Value co-creation and customer loyalty
Cossío-Silva, Francisco-José, (2016)
- More ...
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Cengiz, Hakan, (2021)
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Cengiz, Hakan, (2017)
- More ...