A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Year of publication: |
2022
|
---|---|
Authors: | Rojas-Lamorena, Álvaro J. ; Barrio-García, Salvador del ; Alcántara-Pilar, Juan Miguel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 1067-1083
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Subject: | Bibliographic coupling | Bibliometric analysis | Brand equity | Co-word analysis | SciMAT | Scopus | Web of science | Bibliometrie | Bibliometrics | Markenimage | Brand image | Forschung | Research | Markenführung | Brand management |
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