Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Year of publication: |
2020
|
---|---|
Authors: | Abbes, Intissar ; Hallem, Yousra ; Taga, Nadia |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-11
|
Subject: | Brand loyalty | Collaborative consumption | Collaborative redistribution platforms | Online | Second-hand shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Social Web | Social web | Electronic Commerce | E-commerce | Markentreue | Beziehungsmarketing | Relationship marketing | Umverteilung | Redistribution | Markenimage | Brand image | Unternehmenskooperation | Inter-firm cooperation | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction |
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