Security Assurance: How Online Service Providers Can Influence Security Control Perceptions and Gain Trust
Year of publication: |
2011-05-01
|
---|---|
Authors: | Ray, Soumya ; Ow, Terence T ; Kim, Sung S. |
Publisher: |
e-Publications@Marquette |
Subject: | Familiarity | Innovativeness | Internet Privacy Concern | Internet Security | Marketing Signals | Online Consumer Behavior | Online Services | Partial Least Squares Modeling | Perceived Security Control | Reputation | Structural Equation Modeling | Survey Research | Web Site | Business | Management Information Systems |
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