Shopper Marketing: A Literature Review
Year of publication: |
2014
|
---|---|
Authors: | Silveira, Paulo ; Marreiros, Cristina |
Published in: |
International Review of Management and Marketing. - Econjournals. - Vol. 4.2014, 1, p. 90-97
|
Publisher: |
Econjournals |
Subject: | shopper marketing | in-store marketing | literature review |
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