Skimming or penetration? : strategic dynamic pricing for new products
Year of publication: |
2015
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Authors: | Spann, Martin ; Fischer, Marc ; Tellis, Gerard J. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 2, p. 235-249
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Subject: | price penetration | price skimming | dynamic pricing strategy | product life cycle | consumer durables | brand competition | Preismanagement | Pricing strategy | Produktlebenszyklus | Product life cycle | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Dauerhafte Konsumgüter | Durable goods | Preisdifferenzierung | Price discrimination | Markenartikel | Brand |
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