Small exporting firms' choice of exchange mode in international marketing channels for perishable products : a contingency approach
Year of publication: |
2022
|
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Authors: | Nyu, Valeria ; Nilssen, Frode ; Kandemir, Destan |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 31.2022, 1, p. 1-15
|
Subject: | Commitment | Contingency framework | Exchange mode | Exporting | Flexibility | Small firms | Trust | Internationales Marketing | International marketing | KMU | SME | Vertriebsweg | Distribution channel | Kontingenztheorie | Contingency theory | Exportwirtschaft | Export sector | Internationaler Markteintritt | International market entry | Export |
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