A social capital approach of market orientation in public non-profit organizations : the case of blood transfusion centers in Spain
Year of publication: |
2023
|
---|---|
Authors: | Déniz-Déniz, María de la Cruz ; Martín-Santana, Josefa D. ; Cabrera-Suárez, María Katiuska ; Robaina-Calderín, Lorena |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 28.2023, 3, Art.-No. e1798, p. 1-19
|
Subject: | connectedness | coordination | market orientation | trust | Spanien | Spain | Sozialkapital | Social capital | Marketingmanagement | Marketing management | Nonprofit-Organisation | Nonprofit organization | Vertrauen | Confidence |
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