Social media adoption behaviour : consumer innovativeness and participation intention
Year of publication: |
2023
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Authors: | Kamboj, Shampy ; Sharma, Manika |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 2, p. 523-544
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Subject: | consumer adoption | consumer innovativeness | intention | selfies | social media | word-of-mouth | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Innovation | Kundenintegration | Customer integration |
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