Social media and hospital brands : a field study in Turkey
Year of publication: |
2015
|
---|---|
Authors: | Güzel, Alper ; Tengilimoglu, Dilaver ; Ekiyor, Aykut |
Published in: |
Journal of economics & management. - Katowice, ISSN 1732-1948, ZDB-ID 2175776-8. - Vol. 22.2015, 4, p. 16-31
|
Subject: | social media | brand trust | brand loyalty | hospital | Social Web | Social web | Türkei | Turkey | Markenführung | Brand management | Krankenhaus | Hospital | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Vertrauen | Confidence | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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