Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Year of publication: |
2023
|
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Authors: | Li, Fangfang ; Larimo, Jorma ; Leonidou, Leonidas C. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 1, p. 124-145
|
Subject: | customer engagement | customer relationship management | literature review | social media | social media marketing | social media strategy | social media value | social networks | value cocreation | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies | Soziales Netzwerk | Social network | Bibliometrie | Bibliometrics |
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