Social media research in the industrial marketing field : review of literature and future research directions
Year of publication: |
October 2017
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Authors: | Salo, Jari |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 66.2017, p. 115-129
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Subject: | Social media | Industrial marketing | Business-to-business marketing | Web 2.0 | Literature review | B-to-B-Marketing | Social Web | Social web | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing |
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