Social networks : usage intensity and effects on personalized advertising
Year of publication: |
May 2017
|
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Authors: | Wirtz, Bernd W. ; Göttel, Vincent ; Daiser, Peter |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 2, p. 103-123
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Subject: | Social media | Social networks | Facebook | Personalized advertising | Structural equation modeling | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Strukturgleichungsmodell | Structural equation model |
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