Some things are just better rich : how social commerce feature richness affects consumers' buying intention via social factors
Year of publication: |
2021
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Authors: | Friedrich, Thomas ; Schlauderer, Sebastian ; Overhage, Sven |
Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 31.2021, 1, p. 159-180
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Subject: | Social commerce | Feature richness | Buying intention | Social factors | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing |
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