Sponsoring : systematische Planung und integrativer Einsatz
Manfred Bruhn
| Year of publication: |
2003 ; 4. Aufl.
|
|---|---|
| Authors: | Bruhn, Manfred |
| Publisher: |
Wiesbaden : Gabler [u.a.] |
| Subject: | Sponsoring | Sponsorship | Öffentlichkeitsarbeit | Public relations | Deutschland | Germany | Betriebswirtschaftslehre | Business economics |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XII, 402 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [369] - 385 |
| ISBN: | 3-409-43913-7 |
| Classification: | Kunstförderung ; Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001700669