Sponsorships and small businesses
Year of publication: |
1988
|
---|---|
Authors: | Gardner, Meryl P. |
Other Persons: | Shuman, Philip (contributor) |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 26.1988, 4, p. 44-52
|
Subject: | Sponsoring | Sponsorship | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations | KMU | SME |
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