Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Year of publication: |
2024
|
---|---|
Authors: | Park, Sangchul ; Ahn, Sungsook ; Kim, Sanghoon |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103683, p. 1-7
|
Subject: | Art events | Cause-related marketing | CSR-Linked sponsorship | Perceived sincerity | Purchase intention | Sport events | Regionalentwicklung | Regional development | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Kunst | Arts | Großveranstaltung | Big event | Cause-Related Marketing | Sportmarketing | Sports marketing | Veranstaltung | Event | Sport | Sports | Marketingmanagement | Marketing management |
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