Sports Marketing : Fundamentals - Strategies - Instruments

by Manfred Bruhn, Peter Rohlmann

Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing.

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Alternative title:	Sportmarketing
Year of publication:	2023
Authors:	Bruhn, Manfred ; Rohlmann, Peter
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer
Subject:	Sports Marketing Book \| Sponsorship Sport \| Sports Marketing \| Sports Market \| Sports Sponsorship \| Sports Clubs \| Sports Organisers \| Sports Federations \| Sport \| Sports \| Sportmarketing \| Sports marketing \| Management \| Profisport \| Professional sports \| Sportpolitik \| Sport policy \| Organisation \| Organization \| Spanien \| Spain \| EU-Staaten \| EU countries \| Sponsoring \| Sponsorship \| Sozialreform \| Welfare reform \| Erdbeben \| Earthquake \| Marketing
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	1 Online-Ressource (X, 85 p. 41 illus., 40 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-658-39122-5 ; 978-3-658-39121-8 ; 978-3-658-39123-2
Other identifiers:	10.1007/978-3-658-39122-5 [DOI]
Classification:	Sportorganisation
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013504610