Storytelling in Organizations : A Narrative Approach to Change, Brand, Project and Knowledge Management

by Karin Thier

Introduction -- Stories in Organizations -- The "Storytelling" Method -- Areas of Application -- Evaluation and Efficacy of Storytelling -- The Storytelling Procedure -- Learning Histories - Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University of Groningen, The Netherlands -- Other Methods and Variants of Storytelling -- Outlook - Short Variants of Storytelling.

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Year of publication:	2018
Authors:	Thier, Karin
Publisher:	Berlin, Heidelberg : Springer Berlin Heidelberg
Subject:	Storytelling for change management \| Storytelling for restructuring \| Storytelling in branding \| Organizational histories \| Narrative management \| Storytelling methods \| Project debriefing \| Organizational culture \| Change management processes \| Brand management stories \| Quality management stories \| Conflict management stories \| Appreciative inquiry \| Transfer stories \| Springboard stories \| Story construction \| Markenführung \| Brand management \| Narrative Methode \| Narrative method \| Organisatorischer Wandel \| Organizational change \| Unternehmenskultur \| Corporate culture \| Wissensmanagement \| Knowledge management \| Projektmanagement \| Project management \| Narrativität \| Organisatorisches Lernen \| Management \| Erzählen
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	1 Online-Ressource (XI, 119 Seiten) Illustrationen
Series:	Management for Professionals Springer eBook Collection SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references
ISBN:	978-3-662-56383-0 ; 978-3-662-56382-3 ; 978-3-662-58581-8
Other identifiers:	10.1007/978-3-662-56383-0 [DOI]
Classification:	Unternehmensführung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013270836