Strategic, organizational and operational challenges of product innovation in emerging economies
Year of publication: |
2015
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Authors: | Ozer, Muammer ; Dayan, Mumin |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 1, p. 5-16
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Subject: | NPD | strategies | organizational structures | tools | emerging economies | Schwellenländer | Emerging economies | Produktentwicklung | New product development | Innovation | Organisationsstruktur | Organizational structure | Strategisches Management | Strategic management | Innovationsmanagement | Innovation management | Organisatorischer Wandel | Organizational change |
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