Strategien marktadäquater Programmpolitik
von Hans-Rüdiger Schewe
| Year of publication: |
1981
|
|---|---|
| Authors: | Schewe, Hans-Rüdiger |
| Publisher: |
Köln : Fördergesellschaft Produkt-Marketing |
| Subject: | Produktgestaltung | Product design | Marketingmanagement | Marketing management | Produktentwicklung |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 293 S graph. Darst |
|---|---|
| Series: | Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 277 - 288 |
| ISBN: | 3-922292-04-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008731900