Strategies of innovation in an ancient business : cases of the fountain pen industry
Year of publication: |
2017
|
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Authors: | Ferasso, Marcos ; Pinheiro, Ivan Antonio ; Schröeder, Christine Da Silva |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 14.2017, 1, p. 73-84
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Subject: | strategies of innovation | management of technology | ancient business | fountain pen industry | luxury goods market | Parker Pen Co. | Waterman Pen Co. | Montblanc Pen Co | Innovation | Privatwirtschaft | Private sector | Börsenkurs | Share price | China |
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