Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Year of publication: |
2022
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Authors: | Gnusowski, Marek ; Schoefer, Klaus |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 1, p. 25-40
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Subject: | business school | critical incident technique | marketing education | student experience | student peer interactions | student satisfaction | student-to-student interactions | Studierende | Students | Betriebswirtschaftsstudium | Graduate business education | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Wirtschaftshochschule | Economics department | Marketing | Beziehungsmarketing | Relationship marketing | Lehrplan | Curriculum |
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