Superfoods, super healthy : myth or reality? : examining consumers' repurchase and WOM intention regarding superfoods : a theory of consumption values perspective
Year of publication: |
2021
|
---|---|
Authors: | Liu, Hongfei ; Meng-Lewis, Yue ; Ibrahim, Fahad ; Zhu, Xia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 69-88
|
Subject: | Food consumption | Perceived costs | Relative advantage | Structural equation modeling | Value perceptions | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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