Supersize me? Franchisee size and voluntary compliance with corporate brand‐building initiatives
Year of publication: |
2019
|
---|---|
Authors: | Massimino, Brett ; Lawrence, Benjamin |
Published in: |
Journal of Operations Management. - Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 65.2019, 7 (11.09.), p. 659-684
|
Publisher: |
Wiley |
Saved in:
Online Resource
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