Sustainable marketing strategies : creating business value by meeting consumer expectation
Year of publication: |
June 2018
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Authors: | Trivedi, Krunal ; Trivedi, Pooja ; Goswami, Vandana |
Published in: |
International journal of management, economics and social sciences : IJMESS. - Jersey City, NJ : [Verlag nicht ermittelbar], ISSN 2304-1366, ZDB-ID 2678845-7. - Vol. 7.2018, 2, p. 186-205
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Subject: | Sustainable marketing strategies | business value | consumer expectations | societal marketing | modern marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Marketing | Corporate Social Responsibility | Corporate social responsibility |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/180785 [Handle] |
Classification: | M19 - Business Administration. Other ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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