Technological Innovations in Agricultural Tractors: Adopters’ behaviour towards new technological trajectories and future directions

Latest advancements in tractors engineering have allowed farmers to increase productivity, and simultaneously to reduce operator’s hazards. However, little attention has been given to farmers’ behaviour and attitude toward the adoption of technological innovations concerning agricultural tractors. The study explores farmers’ behaviours on agricultural tractors current and future technological trajectories. A main case study concerning Italy is analyzed. Results show three different behaviours of farmers concerning tractors’ technological innovations. These adopters’ profiles would help developing new technologies that satisfy, more and more, farmers’ needs and expectations, speeding up the adoption process, enhancing agricultural tractors’ efficacy and efficiency.