Technology and innovation for marketing

Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas

Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts

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Year of publication:	[2019] ; First published
Authors:	Pantano, Eleonora ; Bassano, Clara ; Priporas, Constantinos-Vasilios
Publisher:	London : Routledge, Taylor & Francis Group
Subject:	Marketingmanagement \| Marketing management \| Innovationsakzeptanz \| Innovation adoption \| Produktentwicklung \| New product development \| Open Innovation \| Open innovation \| Marketing \| Technischer Fortschritt \| Marktentwicklung
Description of contents:	Table of Contents [gbv.de]

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Extent:	xv, 130 Seiten illustrationen 25 cm
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-138-32315-5 ; 978-1-138-32317-9 ; 1-138-32315-2 ; 1-138-32317-9 ; 978-0-429-45156-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011840692