"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Year of publication: |
March-April 2017
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Authors: | Morvinski, Coby ; Amir, On ; Muller, Eitan |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 2, p. 290-300
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Subject: | product diffusion | new product adoption | social influence | homophily | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Innovation |
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