Text und Konzeption im Content Marketing : alle wichtigen Grundlagen für Print, Web, Corporate Blogs und Social Media
Sandro Abbate
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Abbate, Sandro |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Content Management | Content management | Text | Online-Marketing | Internet marketing | Social Web | Social web | Befragung | Interview | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 32 Seiten Illustrationen 21 cm x 14.8 cm, 71 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-658-17430-7 ; 978-3-658-17430-9 ; 978-3-658-17431-6 |
| Other identifiers: | 10.1007/978-3-658-17431-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632765