The association between brand trust, familiarity and personal information disclosure : a case of Japanese consumers
Year of publication: |
2024
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Authors: | Morimoto, Mariko |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 3, p. 360-389
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Subject: | brand trust | communication privacy management | culture | information disclosure | Japanese consumers | Japan | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Vertrauen | Confidence | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management |
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