The buying center concept as a milestone in industrial marketing : review and research agenda
Year of publication: |
2023
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Authors: | Cabanelas, Pablo ; Mora Cortez, Roberto ; Charterina, Jon |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 108.2023, p. 65-78
|
Subject: | Buying center | Decision-making unit | Organizational buying behavior | Research agenda | Systematic literature review |
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