The concept of solution selling : theoretical considerations and methods
Dieter Ahlert ...
| Year of publication: |
2008
|
|---|---|
| Authors: | Ahlert, Dieter ; Wangenheim, Forian von ; Kawohl, Julian ; Zimmer, Marcus |
| Publisher: |
Münster : MCM - Marketing Centrum Münster |
| Subject: | Leistungsbündel | Bundling strategy | Organisatorischer Wandel | Organizational change | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IV, 69 Bl. graph. Darst. |
|---|---|
| Series: | Transolve - Projektbericht. - Münster : Westfälische Wilhelms-Univ., Lehrstuhl für Betriebswirtschaftslehre insbes. Distribution & Handel, ISSN 1866-4970, ZDB-ID 2418912-1. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003810360