The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Year of publication: |
March 2017
|
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Authors: | Homburg, Christian ; Alavi, Sascha ; Rajab, Thomas ; Wieseke, Jan |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 212-230
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Subject: | Sales | Marketing | Research and development | Cross-functional cooperation | New-product development | Innovation | USA | United States | Industrieforschung | Industrial research | Produktentwicklung | New product development |
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