The corporate communication executives’ interactive engagement through digital media
Year of publication: |
2021
|
---|---|
Authors: | Camilleri, Mark Anthony ; Isaías, Pedro |
Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 52-72
|
Subject: | Technology acceptance | digital media | social influences | pace of technological innovation | behavioral intention | interactive engagement | structural equation modeling | Technischer Fortschritt | Technological change | Digitale Medien | Digital media | Strukturgleichungsmodell | Structural equation model | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Öffentlichkeitsarbeit | Public relations | Innovation | Social Web | Social web | Innovationsmanagement | Innovation management |
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